PCMA and BOB.tv Expand Partnership

On Monday, PCMA announced the next chapter of its three-year partnership with BOB.tv, a leading content-publishing platform for the business-events industry. In 2016, PCMA will utilize the BOB.tv platform as part of its digital-content strategy to provide a personalized experience to its expanding global audience.

“The BOB.tv platform fits perfectly into PCMA’s strategy of serving up rich media content in a consumer-oriented and mobile-friendly manner to business-events professionals on the go,” said Deborah Sexton, PCMA’s president and CEO. “The platform will enable PCMA to best deliver the responsive and seamless experience audiences expect today.”

For BOB.tv, the partnership is a natural fit. “PCMA is a proactive leader in the global meetings, conventions, and business-events industry,” said Tony Lorenz, CMM, BOB.tv’s CEO. “Their innovative and future-focused approach to new products and services continues to deliver value to their members and customers. By partnering with PCMA, we can showcase PCMA as a content leader for other organizations to emulate.”

Specifically, “BOB.tv will help PCMA drive additional member engagement and value by providing a user-friendly platform for delivery and consumption of personalized industry content,” Lorenz said. “PCMA serves a global marketplace of professionals that need current and constant information to deliver value within their own organizations. PCMA is looking for additional ways to deliver content so it can be consumed through strong user experience, especially in PCMA’s quickly growing global marketplace.”