Creativity and the Economy

Today’s PCMA Business School Sessions Focus on the Growth of the Meetings Industry

Creativity and the economy are the focus of today’s PCMA Business School sessions, brought to you by Synchronicities. Speakers Peter Ricchiuti and Darren Dahl will offer a look at how each affects the meetings industry.

Peter Ricchiuti

Peter Ricchiuti

A professor at Tulane University’s A.B. Freeman School of Business in New Orleans, Ricchiuti will present “Economic Uncertainty Creates Opportunity” from 11:15 a.m.-12:15 p.m. “There are a lot of economic forecasts, but what makes mine different is the optimism,” Ricchiuti said. “The stock market really reflects what’s going on. More people are employed, energy prices are down, and the interest rate may rise a little but is still relatively low.”

According to Ricchiuti, slow and steady growth is good for the meetings industry — and understanding the cyclical nature of the economy further allows meeting professionals to strategize for that competitive edge. “Because of this optimistic time, meeting professionals have the wind at their backs and can really get in the heads of their clients to find out what they need and to push the envelope a little,” Ricchiuti said.

Darren Dahl

Darren Dahl

Similarly, Dahl — senior associate dean of faculty, director of the Robert H. Lee Graduate School, and BC Innovation Council Professor at the University of British Columbia’s Sauder School of Business — will spotlight the effect that creativity can have on gaining a competitive edge. In his session, “Creativity and Innovation in Business,” from 1:45-2:45 p.m., Dahl will explain why creativity is important, how to develop your own creative potential — particularly if you think it doesn’t exist — and how to foster habits that will make you and your team more creative.

“Most of our formal education takes the creativity out of us and we lose that skill, but creative skills are crucial for addressing problems,” Dahl said. “Often, people say they’re not creative. But we have the muscle. It’s all about exercising that muscle.”

According to Dahl, most industries are becoming more complex, creating even more competitive challenges. Additionally, as more companies require greater spending accountability and a way to compete digitally and in the realm of social media, creativity increasingly is necessary to “stand out.”

Once you acknowledge the power of creativity, Dahl says, your mind is open to new possibilities. In this lively presentation, Dahl will provide tools for making your creative voice flourish, both personally and in the business challenges you face.

“With the Internet and social media, everybody knows what the other is doing, so the world is a smaller place,” Dahl said. “As such, we need to innovate bigger than before.”